To Whom It May Concern:

I first met Martin Rutte approximately a year and a half ago. Our company was facing some critical issues in terms of designing a future direction and having an aligned senior management team behind this new direction.

We needed expert advice and support in getting this job done.

Mr. Rutte was highly recommended to us by a mutual acquaintance. He was hired and through the use of interviews, one-on-one meetings, and a corporate retreat assisted us in producing both a vision as well as a team fully behind that vision.

In addition to his work with us, Martin and I have spent time discussing future trends in management and I find him to be at the very cutting edge of creative thought in this field.

His work is, in a word, exceptional.

Sincerely,

Jeff Ayeroff

Chairman
Virgin Records, America